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Trusted by 2,000+ dog parents

Dog food clinically proven to improve digestion.

For more good years together.
Real ingredients Pre + probiotics No fillers No fridge
Ships free $50+ · 100% Money-back guarantee · Free Gift with 2nd order
[PRODUCT IMAGE — 4:5]bag + kibble + freeze-dried nugs
[LOGO 1] [LOGO 2] [LOGO 3] [LOGO 4] [LOGO 5] [LOGO 6]
— — — FOLD (≈ 667px on iPhone) — — —
The proof

Results backed by a real study.

Formulated with Dr. Kwane Stewart (CNN Hero 2023), our Chief Veterinary Officer. AAFCO-compliant, WSAVA-aligned.

AAFCO COMPLETE & BALANCED VET-FORMULATED MADE IN U.S.A.
XX%
improved stool quality
in 14 days · clinical trial
XX%
more consistent appetite
in picky eaters
XX%
finished every bowl
across all test households
Bowl Goals

Pick your recipe. Subscribe & save 30%.

Shop All Food →
Best Seller [IMAGE — 4:5]Chicken & Barley bag + nugs
Chicken & Barley Recipe with Freeze-Dried Nugs
From $0.74 / serving
$55.99 subscribe · 19 lb · every 4 wks
Ships free $50+ · Cancel anytime
Recommended [IMAGE — 4:5]Salmon & Brown Rice bag + nugs
Salmon & Brown Rice Recipe with Freeze-Dried Nugs
From $0.83 / serving
$62.99 subscribe · 19 lb · every 4 wks
Ships free $50+ · Cancel anytime
[IMAGE — 4:5]Starter Pack contents
Dog Starter Pack — Chicken
Full first-month setup
$68.57 subscribe · every 4 wks
✓ 9 lb Chicken Recipe ✓ Slow-Cooked Beef Stick treats ✓ Freeze-dried Nugs (beef + sweet potato) ✓ Multivitamin Shakers
Ships free $50+ · Cancel anytime
[IMAGE — 4:5]Starter Pack — Salmon contents
Dog Starter Pack — Salmon
Full first-month setup
$54.57 subscribe · every 4 wks
✓ 9 lb Salmon Recipe ✓ Slow-Cooked Salmon treats ✓ Freeze-dried Nugs (salmon) ✓ Skin & Coat Shakers
Ships free $50+ · Cancel anytime
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Fully Vetted.
Clinically Proven.
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Real Animal Protein
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Pre & Probiotics
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Nothing Ick
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Made in U.S.A.
Real reviews

Dogs (and their humans) love Kismet.

★★★★★  4.8 · 2,147 reviews
★★★★★

“My dog Cole is obsessed with the freeze-dried nuggets in the Chicken & Barley recipe. OBSESSED!”

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Johnny R. — Los Angeles, CA
★★★★★

“Thanks for making a high-quality dog food I can actually afford. Kismet has ingredients I actually recognize.”

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Allison K. — New York, NY
★★★★★

“Our new go-to high reward treats for our (very picky) Great Dane. He gobbles them up!”

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Camille V. — Austin, TX
Top their Bowl

Shakers that target what they need.

Shop All Shakers →
[IMAGE — 1:1]Multivitamin shaker

Shakers with Multivitamins — Chicken

From $0.58 / scoop
$17.49 subscribe · every 4 wks
[IMAGE — 1:1]Hip & Joint shaker

Shakers for Hip & Joint — Chicken

From $0.58 / scoop
$17.49 subscribe · every 4 wks
[IMAGE — 1:1]Skin & Coat shaker

Shakers for Skin & Coat — Beef

From $0.58 / scoop
$17.49 subscribe · every 4 wks
[IMAGE — 16:10]starter pack unboxing
Starter Pack

Start feeding better from day one.

Vet-approved, superfood-powered dog food — clinically proven to improve digestion and support whole-body health. Each Starter Pack includes complete & balanced meals, slow-cooked treats, and freeze-dried Nugs. Everything they need. Nothing they don't.

✓  Complete & balanced dry food meals ✓  Slow-cooked treats ✓  Freeze-dried Nugs
SAVE 30% ON YOUR FIRST ORDER + 10% ON REPEAT
Not sure? Take the Quiz →
From $0.74 / serving · /collections/starter-packs
How Kismet works

From quiz to bowl in 3 steps.

1

Tell us about your dog.

30-second quiz: breed, age, weight, sensitivities. We match the right recipe.

Take the Quiz →
2

We ship to your door.

Free on $50+. Dry, shelf-stable — no fridge. Arrives on your schedule.

3

Adjust or cancel anytime.

Change size, recipe, frequency, or pause from your account. No phone call.

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100% Money-Back Guarantee

Your dog doesn't love it? Full refund. No hoops.

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Cancel or skip anytime

Manage everything from your account in 2 taps.

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No-fridge, ships free $50+

Dry and shelf-stable. Faster than fresh.

FAQ

Commonly asked questions.

Is Kismet clinically proven to improve digestion?+
Does Kismet meet AAFCO standards?+
Why include pre & probiotics?+
How do I know what size bag to pick?+
Where is Kismet food manufactured?+
See all FAQs →
Results that matter

Healthy starts here.

Clinically proven nutrition with pre + probiotics. No fillers. No fridge. For more good years together.

Take the Quiz →
From $0.74 / serving · Save 30% + Free Gift with 2nd order
What this wireframe improves vs. the current landing ▾

ARCHITECTURE

  • Clinical-proof band right after hero: stats + Dr. Kwane + AAFCO badges. The URL promises “clinically proven” — the page should show it.
  • How-it-works routes doubters to the quiz and kills subscription friction before product decisions.
  • Risk-reversal band (guarantee / cancel / no-fridge) placed right before the FAQ.
  • Dropped the empty “Extra Rewarding” section; folded its loyalty message into badges and subscription copy.

HERO & COPY

  • H1 — “Care for Every Day” → “Dog food clinically proven to improve digestion.”
  • Subtitle tightened to “Real ingredients. Pre + probiotics. No fillers. No fridge.”
  • Added cost-per-serving, 4.8★ / 2,147 reviews, and a single primary CTA above the fold.
  • Quiz demoted to a secondary link so the hero has one obvious next step.

PRODUCT CARDS

  • Vertical layout (image top, content bottom) — gives the bag image full width.
  • Real prices live-update with size, delivery frequency, and Subscribe / One-time.
  • Cost-per-serving recalculates so bigger bag → lower per-serving price is obvious.
  • Add to Cart always shows the current total.

UX & STRUCTURE

  • Hero fits without clipping on any viewport; product above the fold on desktop + mobile.
  • Mobile uses horizontal-scroll rows for benefits; stacks everything else.
  • Final CTA reinforces the risk-free + Free Gift with 2nd order offer.
  • FAQ opens with “Is Kismet clinically proven…?” — the exact question this URL attracts.